The world of the Arabian horse has changed significantly since 2005, when the first edition of The Arabian Magazine was published. That was a world where the internet was not as prevalent as it is now, and before the advent of Facebook, Twitter and other social media. In short – an era before the instant world became an expected part of everyday life.
With the advent of the digital world and also, ironically, the growing number of Arabian horse magazines available, we have decided that change is in order to not only make The Arabian Magazine more relevant, but also to celebrate what has always been at the heart of this publication – the breeders.
The Arabian Breeders’ Magazine will launch in September, a four-times a year publication, including a special edition brought out in time for the Paris World Championships. The focus will very much be on those features that so many of you have enjoyed over the years – the breeders, the horses, the history, the education. In depth interviews, pedigrees and photographs will be shared through the pages of The Arabian Breeders’ Magazine, and the newly focused publication will celebrate all that is great about the Arabian horse. We already have a number of features planned, including those sourced from a great team of new writers from around the world, as well as your favourite regular contributors.
Meanwhile, The Arabian Magazine Online will also be changing to reflect this new direction. This summer will see a host of new features launch, as well as new writers, themes and blogs. It is The Arabian Magazine Online that will satisfy the immediate need for results, reports and photographs from the shows in real time. In addition, news and other items will be shared the moment it happens. However, with being a true Arabian Magazine, horses will be the main focus, and there will be a monthly ‘cover horse’ to enjoy as well as features and other items of interest. To complete this new focus, online advertising will also be available to complete the experience and The Arabian Magazine Online will be available in a mobile-friendly version.
We are confident that through these two platforms, we will continue to meet your expectations in providing you with the information that you need in order to keep you up to date with all that is the very best in the vast world of the Arabian horse.
While The Arabian Breeders’ Magazine will be a bigger, glossier, coffee table publication compared to the current magazine, the annual subscription price will be lowered – to £30 for the UK, £50 for Europe and £75 for the rest of the world. Subscription to The Arabian Magazine Online remains at £25 a year. For both publications, the price will be £40/£60/£85 respectively. You will be able to purchase these from our shop as of 16 July.
If you are an existing subscriber to The Arabian Magazine, we will be in touch with you over the coming weeks to answer any queries that you may have, but please do not worry - your subscription will continue, uninterrupted.
If you do have any questions in the interim, please e-mail email@example.com and we will reply as soon as possible. I will be available at the British National Championships to share The Arabian Breeders’ Magazine with you, and we look forward to continuing this exciting journey, that we have all been on together for the past 12 years, well into the future.
~ Samantha Mattocks (Editor-in-Chief)